SoKind Registry is an alternative gift registry that encourages gifts of service, time, and secondhand goods to strengthen personal relationships and lessen environmental impact.


SoKind Registry requested creative digital marketing campaign ideas to increase traffic to and use of their website. RYE created a stage 1 digital marketing campaign that targeted specific neighbourhoods in urban areas across the international English-speaking community. Initially aimed at alternative women between 25-40 years old in targeted creative urban areas in the US, Ireland, UK, New Zealand, and Australia, the campaign would later expand to include the chosen demographics’ personal communities.


Design, illustration, animation, social media marketing, content marketing


Funding not approved.